General Guidelines
Use the WhatsApp name and logos found on our
WhatsApp Brand Guidelines website only,
and not those found anywhere else. Make
sure you check
the WhatsApp Brand Resources
in these Guidelines often to ensure you're
using the most
current version.
Do not use other trademarks, names, domain names, logos,
or other content that could be confused with
WhatsApp.
When you're talking about WhatsApp, always
capitalize the letters "W" and "A," and never modify or
abbreviate the
word "WhatsApp."
Remember to display the word WhatsApp in the
same font size and style as the content surrounding it,
and never use
any of the WhatsApp logos to replace the word WhatsApp
in a sentence.
Frequently Asked Questions
Why does WhatsApp need rules about how to use the
WhatsApp Brand Resources?
These rules are intended to promote
consistent use of the WhatsApp brand. This prevents
confusion and makes
it easier for people to instantly recognize references
to WhatsApp.
These Guidelines also help protect our trademarks.
Can I use WhatsApp on my product or merchandise, like
clothing and accessories?
WhatsApp doesn't permit or license its
trademarks, logos or other intellectual property for use
on merchandise
like toys, apparel, accessories or packaging without
explicit prior
written approval.
Do I need to request permission for each use of the
WhatsApp Brand Resources?
Submit a written request if you want to use
the WhatsApp Brand Resources to market your products and
services, or if
you intend to use our assets in broadcast, television,
or film.
Otherwise, WhatsApp doesn't require a brand permissions
request or
review your usage as long as you adhere to the WhatsApp
Brand
Guidelines.
What if I want to use the WhatsApp Brand Resources
for TV or film, how do I request permission?
If you want to use the WhatsApp Brand Resources
in TV or film, make sure to review these Guidelines
first, then you can
request permission here.
Please include:
- The final version showing how the WhatsApp Brand Resources will be featured;
- A detailed description of the commercial, film, or program;
- A script of the segment that references WhatsApp; and
- Translations for any non-English requests.
It normally takes 2-3 weeks for requests to
be processed. We can only grant permission after review
of the final version of your commercial, film, or program.
Can I combine the WhatsApp Brand Resources
with new terms or artwork to create my own marks and
logos, or modify
the color or design to fit with the style of my website
or packaging?
No, you may not modify the WhatsApp Brand
Resources in any way, including changing the design
or combining
the WhatsApp Brand Resources with other words or images.
You shouldn't modify any colors in our logos.
You may scale the size of WhatsApp Brand
Resources to suit your needs, as long as they are not
the most
distinctive or prominent feature on your web page,
printed material or
other content.
Can I use WhatsApp Brand Resources in my book, play or
film?
You may use the word “WhatsApp” in your book
or play to accurately describe
your subject
matter, as long as it's clear that WhatsApp doesn't
endorse or sponsor
your project. You may not use WhatsApp logos or images
in your book
or play without
prior written permission from
WhatsApp.
Can I use WhatsApp logos and images I found somewhere
else on the web?
You can only use the official WhatsApp Brand Resources
that are available from the WhatsApp Brand Resources
website.
Can I use WhatsApp in my domain name or online
username?
You may not use any WhatsApp trademarks, or anything
similar, in your trademark, domain name, username, or
other account name.
Can I use WhatsApp as a verb, e.g. "WhatsApp your
friends or family"?
Avoid using the WhatsApp name or logos, or a combination
of these, as a verb.
What does WhatsApp do if people misuse the WhatsApp
Brand Resources?
WhatsApp dedicates substantial resources to
the development and protection of its intellectual
property. In addition
to seeking registration of its trademarks and logos,
WhatsApp enforces
its rights against people who misuse its trademarks.
Prohibited Uses
The following list contains actions and uses of the
WhatsApp Brand Resources that are strictly
prohibited:
- Don't use the WhatsApp Brand Resources
in a way that implies partnership, sponsorship, or
endorsement by
WhatsApp or any of its affiliates.
- Don't combine the WhatsApp name or
logos, or any portion of any of them, with any other
logo, company name,
mark, or generic terms.
- Don't use WhatsApp or any of the WhatsApp Brand
Resources as a verb.
- Don't make WhatsApp the most distinctive or
prominent feature of your materials.
- Don't use the WhatsApp Brand Resources
in a way that is misleading, defamatory, libelous,
obscene, infringing,
illegal, derogatory, dilutive, or otherwise
impairing or objectionable
to the rights of WhatsApp or any third party.
- Don't use the WhatsApp Brand Resources as part of a
name of a product or service of a company other than
WhatsApp.
- Don't use an image confusingly similar
to the WhatsApp telephone logo or any other WhatsApp
Brand Resource or
other variation of any WhatsApp Brand Resource for
any purpose.
- Don't use a variation, phonetic
equivalent, foreign language equivalent, takeoff, or
abbreviation of a
WhatsApp trademark (or any portion of it), for any
purpose, such as
WhatsAp, WatsApp, WutsApp, wazapp, watapp, wutzap,
watzapp, ZapZap, etc.
- Don't manufacture, sell, or give-away merchandise
items, such as T-shirts and mugs, bearing any
WhatsApp Brand Resources.
- Don't use the WhatsApp trademark, or anything
similar, as, or as part of, a second level domain
name or platform username.
Legal
The WhatsApp name and logos are trademarks of
WhatsApp and may only be used as described in these
Guidelines. Avoid
using the WhatsApp Brand Resources for anything that
would be
inconsistent with WhatsApp's Terms of Service and these
Guidelines. We
may evaluate your use of the WhatsApp Brand Resources at
any time to
determine if you are violating our Terms of Service or
these Guidelines.
We may also revoke your permission to use the WhatsApp
Brand Resources
at any time.