Frequently Asked Questions
Why does WhatsApp need rules about how to use the
WhatsApp Brand Resources?
These rules are intended to promote
consistent use of the WhatsApp brand. This prevents
confusion and makes
it easier for people to instantly recognize references
to WhatsApp.
These Guidelines also help protect our trademarks.
Can I use WhatsApp on my product or merchandise, like
clothing and accessories?
WhatsApp doesn't permit or license its
trademarks, logos or other intellectual property for use
on merchandise
like toys, apparel, accessories or packaging without
explicit prior
written approval.
Do I need to request permission for each use of the
WhatsApp Brand Resources?
Submit a written request if you want to use
the WhatsApp Brand Resources to market your products and
services, or if
you intend to use our assets in broadcast, television,
or film.
Otherwise, WhatsApp doesn't require a brand permissions
request or
review your usage as long as you adhere to the WhatsApp
Brand
Guidelines.
Can I combine the WhatsApp Brand Resources
with new terms or artwork to create my own marks and
logos, or modify
the color or design to fit with the style of my website
or packaging?
No. You may not modify the WhatsApp Brand
Resources in any way, which includes changing the design
or combining
our assets with other words or images. You shouldn't
modify any colors
in our logos.
You may scale the size of WhatsApp Brand
Resources to suit your needs, as long as they are not
the most
distinctive or prominent feature on your web page,
printed material or
other content.
Can I use WhatsApp Brand Resources in my book, play or
film?
You can use the word WhatsApp as part of your
book, play or film to fairly and accurately describe
your subject
matter, as long as it's clear that WhatsApp doesn't
endorse or sponsor
your project. You may not use WhatsApp logos or images
in your book,
play, or film without written permission from
WhatsApp.
Can I use WhatsApp logos and images I found somewhere
else on the web?
You can only use the official WhatsApp Brand Resources
that are available from the WhatsApp Brand Resources
website.
Can I use WhatsApp in my domain name or online
username?
You may not use any WhatsApp trademarks, or anything
similar, in your trademark, domain name, username, or
other account name.
Can I use WhatsApp as a verb, e.g. "WhatsApp your
friends or family"?
Avoid using the WhatsApp name or logos, or a combination
of these, as a verb.
What does WhatsApp do if people misuse the WhatsApp
Brand Resources?
WhatsApp dedicates substantial resources to
the development and protection of its intellectual
property. In addition
to seeking registration of its trademarks and logos,
WhatsApp enforces
its rights against people who misuse its trademarks.
General Guidelines
Use the WhatsApp name and logos found on our
Brand Resources site only, and not anywhere else. Make
sure you check
the WhatsApp Brand Resources often to ensure you're
using the most
current versions.
Do not use other trademarks, names, domain names, logos,
or other content that could be confused with
WhatsApp.
When you're talking about WhatsApp, always
capitalize the letters "W" and "A," and never modify or
abbreviate the
word "WhatsApp."
Remember to display the word WhatsApp in the
same font size and style as the content surrounding it,
and never use
any of the WhatsApp logos to replace the word WhatsApp
in a sentence.
Using WhatsApp for
Marketing
You may only use the WhatsApp Brand Resources
to help market your own products and services if
WhatsApp has
authorized you to do so through a separate written
agreement.
Remember to obtain advance written approval
of your specific use from us and no later than one full
week before
launching your marketing campaign (or making your
marketing materials
publicly available). To obtain approval, you should
submit your
proposed use and complete samples of each proposed use
to: brand@whatsapp.com.
You may not use the WhatsApp Brand Resources unless we
pre-approve your use in writing.
Remember to make the WhatsApp Brand Resources
at least as prominent as any other featured mobile
applications
displayed on the same page or in the same marketing
materials.
Remember to make your own brand features at
least as or more prominent than the WhatsApp Brand
Resources displayed
on the same page or in the same marketing materials.
Remember to follow all of the display guidelines for the
WhatsApp's logo.
Prohibited Uses
The following list contains actions and uses of the
WhatsApp Brand Resources that are strictly
prohibited:
- Don't use the WhatsApp Brand Resources
in a way that implies partnership, sponsorship, or
endorsement by
WhatsApp or any of its affiliates.
- Don't combine the WhatsApp name or
logos, or any portion of any of them, with any other
logo, company name,
mark, or generic terms.
- Don't use WhatsApp or any of the WhatsApp Brand
Resources as a verb.
- Don't make WhatsApp the most distinctive or
prominent feature of your materials.
- Don't use the WhatsApp Brand Resources
in a way that is misleading, defamatory, libelous,
obscene, infringing,
illegal, derogatory, dilutive, or otherwise
impairing or objectionable
to the rights of WhatsApp or any third party.
- Don't use the WhatsApp Brand Resources as part of a
name of a product or service of a company other than
WhatsApp.
- Don't use an image confusingly similar
to the WhatsApp telephone logo or any other WhatsApp
Brand Resource or
other variation of any WhatsApp Brand Resource for
any purpose.
- Don't use a variation, phonetic
equivalent, foreign language equivalent, takeoff, or
abbreviation of a
WhatsApp trademark (or any portion of it), for any
purpose, such as
WhatsAp, WatsApp, WutsApp, wazapp, watapp, wutzap,
watzapp, ZapZap, etc.
- Don't manufacture, sell, or give-away merchandise
items, such as T-shirts and mugs, bearing any
WhatsApp Brand Resources.
- Don't use the WhatsApp trademark, or anything
similar, as, or as part of, a second level domain
name or platform username.
Legal
The WhatsApp name and logos are trademarks of
WhatsApp and may only be used as described in these
Guidelines. Avoid
using the WhatsApp Brand Resources for anything that
would be
inconsistent with WhatsApp's Terms of Service and these
Guidelines. We
may evaluate your use of the WhatsApp Brand Resources at
any time to
determine if you are violating our Terms of Service or
these Guidelines.
We may also revoke your permission to use the WhatsApp
Brand Resources
at any time.
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